Shopify x NCAA

With the NCAA's new NIL policy empowering college athletes to monetize their personal brands, Shopify created a campaign celebrating the next generation of entrepreneurs.

I designed and animated all motion graphics featured throughout the spot, developing sequences inspired by social media feeds, viral content, and Shopify's clean, intuitive interface. The animations were crafted to amplify the campaign's energy while illustrating how effortlessly athletes could transform their influence into a business.